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Superstat launches INsight initiative to vendors

Following the launch of 'INsight' to its membership, Superstat is holding a Consumer Marketing launch for its vendor partners at the football ground Old Trafford.

The event will focus on the group's new initiative INsight, which provides integrated CRM and marketing on behalf of dealers. Last year Superstat launched the programme to its members resulting in an 'unprecedented' level of interest from dealers keen to grow their business through CRM and marketing.

Richard Lockley, Sales Director said, "INsight is giving dealers cutting edge CRM, sales analysis and management that goes above and beyond anything else in the market place, and it is combined with marketing that is automated and produced centrally, so the dealer doesn't need to even think about a marketing plan or the resource to deliver it. Our first signings were two of our biggest dealers which demonstrates just how much of a draw this initiative is."

The group will combine the vendor launch of INsight with its 2017 catalogue launch on 21st February.

Alex Dunn, the group's MD added, "the foundation of our strategic direction is to help grow dealers' businesses and add value to dealers and vendors through targeted marketing. We look forward to welcoming our vendor partners to Old Trafford for the next phase in the rollout."

Vendors wishing to take part in the event may do so by emailing bookings@superstat.co.uk.

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