The Superstat marketing team has unveiled the 2017 programme for Cadabra dealers, which will focus on shaping content to suit the consumer.
Mairi Beaton, Head of Consumer Design and Production at Superstat said, "our new CRM system, INsight, enables us to run detailed gap analysis reports on our dealer's data so that we can pick out and identify opportunities that in the past would have taken some amount of sifting in order to find. It has made a really positive impact on our Marketing programme for Superstat, and in turn for our Cadabra dealers too.
"Email marketing is proving to be the best way for us to translate these findings into timely, relevant content so our programme for 2017 is filled with lots of interesting topics, some product led, some article based. As always the online marketing for Cadabra will be supported by our evolving mailer programme and the one and only Concise catalogue."
For more information on Cadabra please visit www.superstat.co.uk/cadabra