• STAEDTLER wins BOSS Initiative of the Year Award

        • STAEDTLER (UK) Ltd is celebrating winning the ‘Initiative of the Year’ award at the BOSS Awards, held in London last Thursday (30th November).

          STAEDTLER won the award for its integrated campaign to maximise the potential of the adult colouring craze. Having spotted the emerging trend, STAEDTLER moved swiftly to create a product range to develop and sustain the craze, whilst partnering with artist, Johanna Basford, effectively pioneered the sector with her colouring books.

          Managing Director Philip Wesolowski and Marketing Manager Rachel Owen received the award on behalf of STAEDTLER (UK) Ltd from television presenter and entertainer, Mark Durden-Smith, at the event. The judging panel commented ‘Performing well across all the judging criteria we thought STAEDTLER elongated the product marketing lifecycle in a competitive market while generating profit and sales across all areas of the supply chain. STAEDTLER cleverly used social media and events to drive up employee engagement and brand advocacy. We particularly liked the use of the artist which helped build the brand of the product and customer buying.’

          Rachel Owen, Marketing Manager said, “although we predicted the future potential of this sector, even we were amazed at how the adult colouring trend developed. It has created an entirely new sector which looks set to continue against the current backdrop of mindfulness and stress relief techniques. We are very proud of our proactive role in this and are delighted that our work has been recognised by this prestigious industry award.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Manuscript receives Stationers’ Company Warrant

          Manuscript receives Stationers’ Company Warrant

          Thursday 11th Oct 2018
          Manuscript Pen Company has received a Stationers’ Company Warrant for the first time as it was rewarded for ‘traditional but modern [pens] that are hugely unique in our industry.’ Receiving the Warrant continues Manuscript’s ...Read More...
          Shachihata appoints new UK Sales BDM

          Shachihata appoints new UK Sales BDM

          Thursday 4th Oct 2018
          Shachihata (Europe) Ltd has announced the appointment of a new UK Sales Business Development Manager, Chris Collins. With over 20 years’ experience in sales, Chris has a keen eye for business development and relationship building and will brin...Read More...
          2018 Derwent Art Prize winners announced

          2018 Derwent Art Prize winners announced

          Friday 28th Sep 2018
          Derwent has announced the prize winners of the Derwent Art Prize 2018 with first Prize (£6,000) going to France Bizot for Madame Bovary, a figurative coloured pencil drawing made inside a found vintage book.  Serbian artist...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue