Superbrands has revealed that STAEDTLER (UK) Ltd has been awarded Business Superbrands status for 2019.
The Business Superbrands survey has been tracking the perception of a wide range of business brands in the UK since 2001. This year’s survey evaluated just shy of 1,600 brands across 63 categories from ‘Accountancy & Business Services’ to ‘Waste Management & Recycling’. Only the most highly-regarded brands from each category are awarded Superbrand status.
The research process was managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata, one of the world’s leading data research companies. It follows a voting process involving 2,500 UK business professionals, supplemented by an expert council comprising 24 senior business-to-business marketing leaders.
All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliability, and distinction. Additionally, brand perception and voting by individuals is also influenced by a range of both short and long-term factors, from the brand’s current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived.
Natalie O’Rourke-Jones, Marketing Manager at STAEDTLER (UK) Ltd said, “we are delighted to have achieved ‘Superbrands’ status for the third year running and welcome the positive impact this independent endorsement will have on our business. The judging criteria of quality, reliability, and distinction perfectly reflect the core values upon which our reputation is based.”