STAEDTLER’s Back to School range for 2019 comprises exciting new product innovations alongside educational classics such as the Noris school pencil, Mars plastic eraser, colouring pencils, and pigment liners.
New for 2019 is an extended Pastel Line collection to take advantage of the massive demand for all things pastel which currently shows no signs of abating. Attractively presented in colour co-ordinated packaging, the range comprises blacklead and coloured pencils, rulers and erasers in four subtle pastel shades and white plus, for the first time, triplus and Textsurfer highlighters in pastel colours. Also on offer for the BTS period, is a complete pastel-themed stationery set comprising all key products.
Natalie O'Rourke-Jones, STAEDTLER’s Interim Marketing Manager said, “with around 9 million children going back to school and college this Autumn, there are excellent opportunities to take advantage of this lucrative seasonal peak. Do remember a reputable brand is a promise of superior quality. STAEDTLER has a head start here as many of today's parents will have learned to write with the classic yellow and black striped Noris school pencil.”
STAEDTLER’s new Comic range is a high-impact collection of basic school stationery designed to motivate children to embrace writing and drawing. The vibrant range uses brightly coloured, comic-style graphics to add fun to stock BTS items. For maximum impact in-store, an eye-catching counter-top display unit featuring the same graphics is available free of charge when the recommended stock order is placed.
Also new for 2019 is Design Journey, a complete range of art materials for all drawing, sketching, colouring and lettering tasks. In inspirational packaging to encourage budding artists to experiment and try new techniques, the products feature authentic application images to motivate students to begin or continue their artistic journey.
To encourage store visits and attract attention in-store, STAEDTLER is providing colourful point-of-sale material including window stickers, posters, and wobblers, in addition to dedicated counter-top and freestanding display units.
STAEDTLER’s annual advertising campaign to support its BTS range is taking an intriguing new angle for 2019. Details of the campaign are being kept firmly under wraps but the company promises a quirky, thought-provoking and high-impact approach, highlighting a number of current issues and resonating with the brand’s core values.