• Spicers responds to market demand with extended FS range

        • Spicers has launched an extended facilities supplies range, following a complete review. The refreshed range includes 1,700 new lines and spans catering, janitorial and workwear products.

          Encompassing core products and innovations, the enhanced range gives dealers access to all the products and services they need to meet the full spectrum of customer requirements. In addition, Spicers has introduced exclusive support services to help dealers grow their facilities supplies sales. Spicers will also continue to optimise the range based on ongoing feedback from its dealer community.

          The Extended Range

          The new range has been selected in response to market demand and to adhere with new health & safety guidelines. Many of the new lines have been added to satisfy growing demand for workwear and personal protective equipment (PPE). To this end, products from brands such as Magnum, Rockpool and Supertouch have been introduced. In addition, the catalogue features Spicers’ newly developed a 5* workwear range.

          Targeted Sales & Marketing Support

          To help drive sales of these products, Spicers has introduced a range of support services for dealers. Spicers-supporting dealers who have committed to work with and source through Spicers will have access to:

          • Product Knowledge & Market Insight: To equip dealers’ sales people with the knowledge and skills to successfully sell these products, Spicers will run product training and conference events.
          • Shoulder-to-shoulder Sales Support: Spicers’ specialist facilities supplies and workwear consultants will work alongside dealers on key opportunities. Support is available at every step in the sales cycle: Spicers’ consultants can accompany dealers on key customer visits, assist in product selection, and contribute to proposals and pitch presentations.
          • Integrated Marketing Materials: The range is supported by a range of targeted marketing materials designed to raise awareness and grow sales. Developed by Spicers’ central marketing team, these span from traditional collateral such as mailers and brochures, through to targeted direct mail and email campaigns.

          An Evolving Range

          Spicers will continuously review and update the range to reflect the demands of the marketplace. To this end, usage data and feedback from dealers on Spicers’ Alliance and Brilliant Partner programmes will be used to develop a greater understanding of end users’ requirements and optimise the range accordingly. 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • CityFibre launches channel programme through Entanet

          CityFibre launches channel programme through Entanet

          Monday 16th Sep 2019
          Wholesale full-fibre infrastructure provider, CityFibre, has launched a new City Champion programme through its wholesale business, Entanet, to support channel partners who share its vision for digital Britain.   City Champion partners that put ...Read More...
          BOSS Awards 2019 shortlist revealed

          BOSS Awards 2019 shortlist revealed

          Monday 16th Sep 2019
          The shortlist for the 2019 BOSS Industry Awards has been announced. The award ceremony will take place on 28th November 2019 at the Tower Guoman Hotel, London.  Brand Manufacturer of the Year  BIC Fellowes  Dealer Excellence Award u...Read More...
          Insights-X inspires trade buyers with new Special Area

          Insights-X inspires trade buyers with new Special Area

          Wednesday 11th Sep 2019
          The fifth edition of Insights-X, taking place at Nuremberg’s exhibition centre, from 9th to 12th October, will expand its services for trade visitors with a new Special Area, #Inspiration.  Rather than abstract trends, the Special Area wi...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue