• Spicers responds to market demand with extended FS range

        • Spicers has launched an extended facilities supplies range, following a complete review. The refreshed range includes 1,700 new lines and spans catering, janitorial and workwear products.

          Encompassing core products and innovations, the enhanced range gives dealers access to all the products and services they need to meet the full spectrum of customer requirements. In addition, Spicers has introduced exclusive support services to help dealers grow their facilities supplies sales. Spicers will also continue to optimise the range based on ongoing feedback from its dealer community.

          The Extended Range

          The new range has been selected in response to market demand and to adhere with new health & safety guidelines. Many of the new lines have been added to satisfy growing demand for workwear and personal protective equipment (PPE). To this end, products from brands such as Magnum, Rockpool and Supertouch have been introduced. In addition, the catalogue features Spicers’ newly developed a 5* workwear range.

          Targeted Sales & Marketing Support

          To help drive sales of these products, Spicers has introduced a range of support services for dealers. Spicers-supporting dealers who have committed to work with and source through Spicers will have access to:

          • Product Knowledge & Market Insight: To equip dealers’ sales people with the knowledge and skills to successfully sell these products, Spicers will run product training and conference events.
          • Shoulder-to-shoulder Sales Support: Spicers’ specialist facilities supplies and workwear consultants will work alongside dealers on key opportunities. Support is available at every step in the sales cycle: Spicers’ consultants can accompany dealers on key customer visits, assist in product selection, and contribute to proposals and pitch presentations.
          • Integrated Marketing Materials: The range is supported by a range of targeted marketing materials designed to raise awareness and grow sales. Developed by Spicers’ central marketing team, these span from traditional collateral such as mailers and brochures, through to targeted direct mail and email campaigns.

          An Evolving Range

          Spicers will continuously review and update the range to reflect the demands of the marketplace. To this end, usage data and feedback from dealers on Spicers’ Alliance and Brilliant Partner programmes will be used to develop a greater understanding of end users’ requirements and optimise the range accordingly. 

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