Spicers has introduced a number of brand new, customer-focused sales tools, designed to help dealers drive their sales and extend their customer reach for 2017. One of theose sales tools will include the new, revamped for 2017, Pick n Mix mailers that officially launch this month.
Following research undertaken by the wholesaler last year, on the response to its printed publications, Spicers took on board the comments and suggestions which has led to the revamped Pick n Mix mailers. In response to feedback, Spicers have moved from litho to digital printing allowing for a number of enhanced personalisation options, that Brilliant Partners are able to take advantage of.
Resellers will now be able to pick and mix from 6 new mailers including Office Essentials, StarBuys, Furniture, Education, Workplace and Diaries. The look and feel of the suite of mailers has been transformed, adopting more consumer friendly, retail-style layouts that are easier to navigate.
The new personalisation options will include,
- Adding a sales message to the cover of their chosen mailer
- Adding their company details to every page
- Ability to decide on an end date for selected mailers
- Adding a 4 colour logo (as opposed to a black overprint)
- Adding a Flicki version to your order to keep up with fast paced digital competition
Brilliant Partners will also have exclusive access to the option for each mailer to be colour matched to their corporate colours.
Other benefits for dealers include the ability to choose their preferred pricing list from either the ‘price fighter’ to win those customers where price counts, or a ‘margin optimiser’ to boost business results. Alternatively, dealers can choose to make their pricing fully bespoke for a charge per publication, an extra that Brilliant Partners can select free of charge.
Many Pick n Mix mailers benefit from no print deadlines meaning resellers can order what they want, when they want, with no time restrictions. Users of the Office Essentials mailer will also have the option of adding a free gift offer to the cover, all of which will be supported by Spicers.