• Spicers launches Pick n Mix mailers to dealers

        • Spicers has introduced a number of brand new, customer-focused sales tools, designed to help dealers drive their sales and extend their customer reach for 2017. One of theose sales tools will include the new, revamped for 2017, Pick n Mix mailers that officially launch this month.

          Following research undertaken by the wholesaler last year, on the response to its printed publications, Spicers took on board the comments and suggestions which has led to the revamped Pick n Mix mailers. In response to feedback, Spicers have moved from litho to digital printing allowing for a number of enhanced personalisation options, that Brilliant Partners are able to take advantage of.

          Resellers will now be able to pick and mix from 6 new mailers including Office Essentials, StarBuys, Furniture, Education, Workplace and Diaries. The look and feel of the suite of mailers has been transformed, adopting more consumer friendly, retail-style layouts that are easier to navigate.

          The new personalisation options will include,

          • Adding a sales message to the cover of their chosen mailer
          • Adding their company details to every page
          • Ability to decide on an end date for selected mailers
          • Adding a 4 colour logo (as opposed to a black overprint)
          • Adding a Flicki version to your order to keep up with fast paced digital competition

          Brilliant Partners will also have exclusive access to the option for each mailer to be colour matched to their corporate colours.

          Other benefits for dealers include the ability to choose their preferred pricing list from either the ‘price fighter’ to win those customers where price counts, or a ‘margin optimiser’ to boost business results. Alternatively, dealers can choose to make their pricing fully bespoke for a charge per publication, an extra that Brilliant Partners can select free of charge.

          Many Pick n Mix mailers benefit from no print deadlines meaning resellers can order what they want, when they want, with no time restrictions. Users of the Office Essentials mailer will also have the option of adding a free gift offer to the cover, all of which will be supported by Spicers. 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Great turn out for Integra’s National Conference

          Great turn out for Integra’s National Conference

          Monday 18th Nov 2019
          Dealer group Integra can always be relied upon to put on a highly professional, well-planned and extremely enjoyable conference and this year was no exception. The ‘Focus 2019’ National Conference was held on 14th November at the Cr...Read More...
          VOW announces awards shortlist

          VOW announces awards shortlist

          Friday 15th Nov 2019
          At its forthcoming Green Light at the Chateau Impney, Bromsgrove on December 5th, VOW will be announcing the winners of its awards, which are presented to dealers, suppliers and account managers.   In anticipation of this, the shortlists for th...Read More...
          Another high for Climb of Life

          Another high for Climb of Life

          Tuesday 12th Nov 2019
          The Climb of Life (COL), the industry’s major charity fundraiser for the Institute of Cancer Research, took place on Friday 8th November 2019 in the Lake District and Channel Info was, once again, a main media partner.  It was another rec...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue