Spicers have introduced a marketing toolkit to accompany their extended launch of the 5 Star Concentrate Chemical range, showing their focus on growing sales within the FM market.
The range is targeted at high users of cleaning chemicals and has already seen end user savings through initial market feedback. Resellers also look to make a healthy margin with the new range that will be complemented with a suite of marketing collateral. The suite will include web banners, e-marketing emails and a product brochure to showcase the chemical range. The printed and online catalogue consists of 20 pages and is split into 4 room environments to help guide the user to identify the correct product for use.
Stuart Pearson, Spicers Director of Workplace & Facilities Supplies said, "the investment and commitment to such a comprehensive cleaning range in the 5 Star brand, underlines our commitment to pursue and develop this market sector opportunity with our resellers. The range has been developed as a consequence of our Workplace Specialist Sales teams working with partnering resellers to uncover sizeable new business prospects.”
The range includes a dosing bottle that dispenses the correct amount of solution and the concentrate nature was designed to save space and reduce costs associated with shipping and storage. The range also complies to ISO 9001 and meets the requirements of BSEN 1276, which measures the effectiveness against a range of bacteria, including E coli and MRSA. Further product extensions will launch in Q4, with the introduction of a cleaning cloth range creating a complete solution for colour coded cleaning.