• Spicers helps drive dealer sales with field marketing team

        • Spicers’ field marketing team has been helping dealers drive sales and add value to business. The team work up and down the country with dealers to help grow sales and develop marketing plans through training and education.

          Recently, Spicers has been working with a vast number of dealers including Jim Barlows Stationers, Aston & James and Skye Direct to help drive sales. Office products dealer, Skye Direct saw an instant uplift in its sales following field marketing training.

          Rebecca Stallard, Marketing Director at Spicers said, “the aim of the field marketing team is to provide training and education for our dealers which can include product training, sales blitz days as well as support with Campaign Click campaigns and planning.”

          Andy Barlow, Managing Director at Jim Barlow Stationers said, “the aim of the training was to give my team the knowledge and confidence to sell a wider range of products to our customers. The activity with the Spicers field marketing team is adding real value to our business. We did over 100 deals on the product we received training about. Thank you, Spicers.”

          Rebecca added, “the main objective of our day with Skye Direct was to increase spend from current customers. Product training was given on a number of our key partner brands and Skye saw an instant result with an increase in sales of 6.9 per cent.”

          The Spicers field marketing team also help dealers plan their marketing and communication strategies.

          Michelle Aston, Marketing Manager at Aston and James said, “we had a really productive session. The team was knowledgeable about the products, benefits and the target audience which is useful for us to target our marketing to specific customers.

          “The offer of help to plan for Q1 campaigns and key products was really appreciated. We were also shown how to schedule campaigns in Campaign Click which was a bonus.”

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