Further investment into the marketing team, to help dealers and suppliers grow sales, was announced by Spicers Sales & Marketing Director Richard Ford at the recent SPOT briefing.
Details were shared of the recent recruitment of Marketing Account Managers to further aid suppliers and dealers to directly influence end-user purchasing decisions. This will be further supported by investment in field and category marketers.
Richard said, “getting to the end-user is often the toughest challenge for our suppliers. We can develop the best marketing plans but without the right execution they won’t succeed. Our focus has been to develop our team of marketers to bridge the gap between the supplier, the dealer and the end user. The development of this team ensures we can deliver our propositions, key messaging, product and promotional activity on behalf of our dealers, directly to their customer base.”