• Spicers further expands marketing team to drive supplier growth

        • Further investment into the marketing team, to help dealers and suppliers grow sales, was announced by Spicers Sales & Marketing Director Richard Ford at the recent SPOT briefing. 

          Details were shared of the recent recruitment of Marketing Account Managers to further aid suppliers and dealers to directly influence end-user purchasing decisions. This will be further supported by investment in field and category marketers.

          Richard said, “getting to the end-user is often the toughest challenge for our suppliers. We can develop the best marketing plans but without the right execution they won’t succeed. Our focus has been to develop our team of marketers to bridge the gap between the supplier, the dealer and the end user. The development of this team ensures we can deliver our propositions, key messaging, product and promotional activity on behalf of our dealers, directly to their customer base.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • VOW invites the industry

          VOW invites the industry

          Tuesday 23rd Jun 2020
          Hot on the heels of its recent Business Update and Virtual Pub Quiz, VOW has announced a follow-on event to be held at 4pm on Friday 3rdJuly. The event will feature a Business Update, a Q&A Session with members of the VOW Board and some Virtual...Read More...
          Tradesupply announce new partnership with NewStar AV and IT Mounts

          Tradesupply announce new partnership with NewStar AV and IT Mounts

          Wednesday 17th Jun 2020
          Following the announcement Tradesupply said that 'as a UK and Irish based business providing a wholesale solution to our customers, we’re continually reinvesting in growing our portfolio of products and identifying new products and partners...Read More...
          BOSS brings members together virtually

          BOSS brings members together virtually

          Wednesday 10th Jun 2020
          Never before has the BOSS Federation’s AGM been held ‘virtually’ online. However, there was no lack of enthusiasm amongst BOSS members to participate in this unprecedented manner with almost 100 participants, many of whom took advan...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue