• Spicers announces new product launch structure

        • Spicers has broken free from restrictions of yearly product launches and, in line with a number of developments across the business, is now able to launch new products on a rolling basis, as they enter the market.

          The new development will mean that stock will be kept fresh and up to date. As the new products are released, resellers will also have exclusive access to new marketing packs that will be released alongside the new products to assist with selling the products to their customers. Comprising of PDF flyers, web banners, product spec sheets where appropriate and ready to go web content, resellers will have access to a suite of marketing tools.

          Rebecca Stallard, Marketing Director for Spicers said, “the beginning of a new quarter is always an exciting time for any business as it brings with it new opportunities as well as new challenges. Here at Spicers we are especially excited about bringing the new products to market as we work closely with both our suppliers and dealers to ensure all marketing channels are covered. With a selection of effective marketing collaterals as well as access to our recently expanded marketing team, the resellers have all the tools and support they need to really drive their sales on these new products.”

          This quarter will see Spicers add to its janitorial and chemical ranges, amongst others. Following the release of the 5 Star Facilities Concentrated Chemical solutions, Spicers has extended this to bring a complete, colour coded, cleaning solutions range. The new range features a selection of application products to complement the dosing range including new 5 Star Facilities wipes and cloths, as well as colour coded mops and brooms. The new launch will also include a number of household brands including new cleaning solution company PVA Solutions with its new technology powder capsules.

          The core market for Spicers will also see some new additions for October with new lines being added in the Office Essentials category, as well as in the technology, and packaging and mailroom solutions categories.

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