Small Man Media has reached an agreement with Ocean Media Group to preserve and maintain the consumer campaign National Stationery Week (NSW)– Writing Matters for 2020 and beyond.
The Small Man Media team has been raising the profile of the campaign since its inception in 2011 when it was owned by Christopher Leonard-Morgan and LMC Media. Following year-on-year increases in awareness and exposure, National Stationery Day was transformed into a whole week in 2012, thanks to the Small Man Media team.
In 2017, the internationally renowned events and publishing team Ocean Media bought the London Stationery Show and National Stationery Week. Despite the purchase, Small Man Media remained an integral part of the campaign, where demand from consumers and media outlets continued to grow, through a series of proactive initiatives and incentives.
During the London Stationery Show in April, both parties met to discuss the future of National Stationery Week and drew up a 10-year ‘licence agreement’ to officially make Small Man Media the custodians of the campaign until 2029.
Rachel Smallman, Director, and Owner of Small Man Media said, “I am absolutely thrilled and delighted to be taking a hands-on role in National Stationery Week and National Stationery Day. It is great news for us, but moreover, it is great news for lovers of stationery. It is an exciting prospect to know that all our plans can be fulfilled and that we can build on this campaign and make it an even greater success.
“I have been working in the stationery industry for almost 20 years. There is no campaign like National Stationery Week. It has the ability to really reach retailers, consumers, and the media with a unique message. It’s a really exciting initiative to be involved in.”
Rachel and the team will continue work closely with the Ocean Media team to ensure all industry news and London Stationery Show news is communicated effectively.
Zoe Jobson, Portfolio Director at Ocean Media added, “to have Rachel and her team continuing to work side by side with us on National Stationery Week is fantastic. It’s invaluable to have a team which knows the audience, understands the market place and wants to continually develop the concept to keep it interesting and fresh. We know Rachel and the Small Man team will continue to do this for National Stationery Week, so consumers and the stationery trade should brace themselves for some exciting times ahead.”
All elements of the campaign are now with Small Man Media, from sponsorship to running campaign initiatives.