• Samsung appoint Beta as authorised Hardware Distributor

        • Beta Distribution have just been announced as a Hardware Distributor for the full range of Samsung printers and multifunction devices. Beta become only the fourth authorised Samsung hardware first tier Distributor in the UK.

          ‘We are clearly delighted with this appointment’, commented Steve Soper, Managing Director at Beta. He added, ‘Samsung have an enormous amount invested in their brand name and reputation. For us now to be associated with the Samsung name is a very significant milestone in our development and a very big vote of confidence from a global brand’.

          Beta has enjoyed successive years of growth and will this year achieve £200m sales. During 2014 they had over 2,500 Resellers buying from them, from traditional Office Products Dealers through to IT Value Added Resellers.

          ‘Beta have a broad reach across a wide range of Resellers’, commented Nick Taylor, Business Manager at Samsung. ‘Many of them won’t necessarily be familiar with the Samsung hardware proposition and what it can do for their business. The partnership with Beta will ensure that this is no longer the case’.

          The full A4 product range is now available from Beta. According to Peter Knowlden, the Business Manager at Beta, Resellers working with Beta will get more than simple product availability. ‘We have marketing support that will help the Resellers sell Samsung to their end user customer and an online catalogue that is constantly updated with the latest product and pricing information’. He added, ‘But, perhaps most important of all, we have Product Specialists and experienced Account Managers to help Resellers at every stage in pre and post sales of the Samsung range’.

          Beta’s service proposition includes fully integrated EDI ordering, overnight deliveries and online ordering as well as a fixed price deliveries to end users on behalf of the Reseller. The Samsung product range will be available with all these services.

          Any Resellers who are interested in understanding more about the Samsung hardware opportunity and the support available from Beta should contact Peter Knowlden, Hardware Business Manager at Beta. 020 7531 2806; peterk@betadistribution.com

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