• Resellers report lack of skills as biggest challenge to selling and delivering cloud services

        • New industry data from cloud distributor, intY, has revealed that resellers are struggling to upskill and provide the necessary tools needed to sell and deliver cloud solutions.

          The survey, taken at intY’s Cloud Fest conference, hosted in London in September, gathered the opinions of the UK’s most prominent resellers. It reported that 37 per cent of cloud resellers identified a lack of staff skills, to support the solutions, as one of the biggest challenges to selling and delivering cloud services, the highest rated opinion. In addition, 31 per cent of respondents rated not having enough staff, to sell cloud solutions, as one of their biggest challenges.

          Resellers are increasingly positioning towards a ‘cloud-first’ business model, moving away from their traditional markets of primarily hardware sales, backed up by the occasional software package. The survey reflects a growing recognition amongst resellers regarding the value that cloud services can offer, with 51 per cent agreeing that cloud services had given them a competitive edge in the market. However, without the requisite skills in their organisations, resellers risk missing out on the potential benefits that cloud services can offer them.

          Craig Joseph, COO at intY said, “resellers who can’t offer a convincing and seamless cloud solution to their customer’s risk being forced out of the marketplace completely, and missing out on the potentially huge revenue streams to come from cloud computing. For enterprises, the transition to cloud services is critical to enable them to take advantage of the operational efficiencies and potential for new product and application development that cloud technology offers. An enterprise that wants to succeed in the era of digital transformation must look to the most effective technology to help them do so, and it is increasingly clear that this will be the cloud.

          “We believe that it is our duty as a value add distributor to help our resellers upskill their staff and give them the tools they need to succeed in the market. We focus on providing thorough training programmes across our whole product range so that our resellers and partners can feel confident in, and able to support, the tools that they are offering their customers.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Business leaders unsure on company marketing

          Business leaders unsure on company marketing

          Thursday 18th Oct 2018
          Marketing is an essential part of any business, but new research has revealed that many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on. A survey of 1,021 UK workers carried out by digital ...Read More...
          Organisations can do more to help IT succeed

          Organisations can do more to help IT succeed

          Tuesday 9th Oct 2018
          The current role of IT and the one that business leaders need them to play is creating both friction and opportunity within the discipline. According to the 2018 Insight Intelligent Technology Index, 56 per cent of IT decision makers agree ...Read More...
          Understaffing causes stress, but managers can help

          Understaffing causes stress, but managers can help

          Monday 24th Sep 2018
          Leaders and managers whose teams are under resourced could help prevent staff burnout by behaving better, a new study has found. Researchers at the University of Salford in the UK and the University of Waterloo, Canada, have just published a paper i...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue