• Purple announces re-launch of global Partner Insights Program

        • With businesses, more than ever, wanting to know exactly who their customers are to deliver an engaging, interactive and personalised experience, Purple, the intelligent spaces company, has re-launched the Partner Insights Program.

          Kerry Wright, Director of Alliances at Purple discusses how the team will further strengthen Purple’s performance, ambition and culture of infinite possibility and optimism with the new Purple Partner Insights Program.

          Why has Purple relaunched the Partner Insights Program?

          When we launched the new program on 1st November, the goal was to reflect the commitment and passion our partners invest in Purple after identifying partners were not truly rewarded in line with the intrinsic value they were delivering.

          How is the new program different?

          The new program seeks to reward partners re-imagining the impact of data analytics for their customers. We’ve also brought on some new Partner Sales Managers (PSMs) across our global officers to take our newly formed ecosystem to another level.

          What was happening in the partner landscape that needed to change?

          Our platform has pushed the boundaries and mindsets of companies of what is possible with data. There was a clear distinction between partners who were championing our product and vision to companies that require more training and support. What we have done with the new program is create a multi-level approach to achieve an exemplary Purple Partner status, and opened the door to a new pool of partners working in marketing, communications and data focused agencies.

          How will marketing and data agencies external to a company add value with Purple?

          By introducing our Referral Partner tier to the program, we are opening our platform’s capabilities to like-minded visionaries who are using data to tell the story of their clients’ consumers and build stronger business relationships. The platform presents another level of depth and differentiation of their own to their service.

          Can you give us a brief outline of what the levels of Becoming a Purple Partner look like?

          Marketing and data agencies will make up our new Referral Partner network and collect a 10 per cent referrers fee. Our traditional partners, involved with installing technical infrastructure and providing a level of technical support to their customers, will make up our mid-band Approved Partners. When a company demonstrates they have gone above and beyond training their business development teams they achieve a Preferred Purple Partner status.

          What are the benefits in partnering with Purple?

          The program’s new structure means our team is better equipped to empower and motivate our partners to gain new, recurring revenue streams and differentiate in their competitive markets. Purple’s cloud-based software has been designed to integrate with most vendors, from small to enterprise, and boasts powerful API’s for systems integration that meets legal requirements, including GDPR. Each company also has a dedicated PSM and access to marketing and sales collateral.

          How do interested companies get in touch?

          The quickest and easiest way to get in touch is to register interest on our website

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