The new comprehensive range of paper pads, notebooks and filing products from leading manufacturer, Pukka Pads, successfully combine fun, function and form.
The 2017 line-up encompasses five new colourful ranges: Blush, Electra, Fusion, Glow and Edge. Each has been designed to inject some fun into stationery and appeal to young professionals looking for on-trend fashionable products. The new ranges feature foils and iridescent inks, and are available in a range of colours including rose gold, autumn greens, orange, pink and blue.
Mike Thomsett, Managing Director said, “as part of our new product development we look closely at trends within the sports and lifestyle sector. Our objective is to provide consumers with choice, by offering a range of practical solutions to conduct everyday business which also meet customer demand to own and utilise trendy and fashionable products.”
The new Glow range includes Jotta Notepads in A4, A5 and B5 variants. There’s also an A6 Glow Jotta Notepad which comes with a unique metallic cover design. Each contain 200 pages of high quality 80gsm paper, offer the ability for end-users to enter personal details on the inner front cover and feature a handy reference to 250 commonly miss-spelt words on the inner back cover.
Pukka Pads’ Glow Project Book is also available in both A4 and A5 variants, featuring 200 pages of high quality 80gsm paper, five repositionable dividers (A4) and three repositionable dividers (A5), storage pockets and a notes section. The range is completed with A4 Refill Pads with either 200 or 400 pages.
Electra comes in pink, blue and teal. Consumers have a choice of A4 and A5 Jotta Notepads, containing 200 pages of high quality 80gsm paper and which also offer the ability for end-users to enter personal details on the inner front cover, there’s also a handy reference to 250 commonly miss-spelt words on the inner back cover.
The Electra Project Book comes in both A4 and A5 variants, each of which contain 200 pages of high quality 80gsm paper, repositionable dividers, storage pockets and notes section. The 40 page A5 Electra Exercise Book comes in a pack of three.
Available in either coral or blue colourways, the Blush range includes the Jotta Notepad and Project Book in both A4 and A5 sizes.
With four fashionable colours in the Edge range (pictured) to choose from - pink, green, blue and purple. And products including the Project Book (A4/A5), Jotta Pad (A4/A5) complete with notes section, 160 page A4 Refill Pad which features 250 commonly miss-spelt words on the inner back cover, and Reporter’s Pad, (160 80gsm pages and notes section), consumers will be spoilt for choice.
The final range in the new line-up is called Fusion. Available in pink, teal, orange and blue, products include the A7 Pocket Book, Reporter's Pad, Project Book (A4/A5) Jotta Pad (A4/A5) and A4 Refill Pad A4. Also available is the Fusion A4 Ringbinder and Lever Arch File.
Pukka Pads is the UK’s number one retail brand and attributes its continued success to its strategy to reinvent the category, introducing new products that meet current market demand whilst simultaneously retaining key lines such as its original metallic green notepad first launched 20 years ago, and which remains the number one best-selling product in its range today.
Mike added, “as a company we place strong emphasis on innovation. We continuously refresh our offer so that it remains relevant in a world where paper-based products are competing with their digital counterparts.”
Pukka Pads will showcase the new 2017 line-up at Paperworld Stand No. B15
Find out what Pukka Pads is doing all this week @Channelinfo here.