Print Rite Pelikan Solutions GmbH and Print Rite Europe Limited announces a formal alliance with Cartridge World France SARL and appoints them as an authorised non-exclusive distributor in French speaking regions. This will provide local sales and marketing support for dealers and resellers now following closure of the small local Pelikan office in Paris recently.
Steve Weedon commented on the new partnership: “I am very happy to have come to a new arrangement with Cartridge World France quickly, that enables us to continue providing the products and services to customers in the region. Cartridge World France have a strong reputation in the market place and meet all our criteria as an ethical business operator to allow us to authorize the company as our distributor. ".
“The Pelikan brand delivers high quality and high levels of brand recognition with End Users and Dealers across Western Europe, the Americas and a number of other important regions. The brand itself was established in 1838 and has over 182 years become synomenous to stand for reliability, dependability and trustworthiness. The brand is unique in that it has instant end user recognition and has a passionate following.
The Pelikan's brand objectives for imaging consumables is to grow globally and this announcement is a key step to achieving the goal for our French speaking customers. The Pelikan brand offers a new and different approach where Dealers can increase their average selling prices, make more cash profit and get rewarded with all kinds of bonuses, rebates and of course, Pelikan Points as they grow. This is what the OEMs do and it works. That will be the approach for Pelikan and honestly, that’s what’s getting the industry excited”
Weedon said: “Partnering with Cartridge World France SARL makes a lot of sense for both parties. They hold the master franchise license for Cartridge World in France and this alliance means that their Franchisees will benefit from having direct access to the PrintRite range of products and the Pelikan brand. Our distribution centre in the Netherlands will be able to get products to those Franchisees quickly and this whole arrangement will be of benefit to them as well as the other dealers and resellers in France who we want to work with”.
Paul Callow, Director General, Cartridge World France SARL commented “We are very pleased with this agreement. PrintRite is well known for high quality products and now by being part of the same family we will be able to work together to benefit our core business which is supporting and growing our network of Franchisees. The Pelikan range is important in France and their new Bio Based products, which significantly lowers CO2 footprint and ticks all the boxes for discerning customers wanting eco-friendly cartridges, is a real breakthrough. Having direct access to that product range will be incredibly helpful for our Franchisees. The set up at Cartridge World France head office is perfectly designed to support and supply dealers in France who are looking for high quality new build and remanufactured products, so this partnership is a win-win for all concerned”.
For more information Steve Weedon can be contacted at Stevew@printrite-eu.com