The Premier Paper Group has announced that it has been able to provide £20,000 of donations and support to Breast Cancer Care during October’s breast cancer awareness month. Staff embarked on a variety of activities including hosting a Coffee Morning, taking part in the endurance race known as ‘The Winter Wolf Run’, selling Breast Cancer Care pin badges, and launching a product promotion on the MultiCopy range.
The Winter Wolf Run was held on the 5th and 6th November at Stanford Hall in the Leicestershire countryside. It consisted of an approximately 10k off-road run, featuring a series of man-made and natural obstacles. A team of 12 runners from Premier, of varying age and ability and known as the Spartans, were led by its Captain, Premier’s Brad Goldsmith, and included other Premier employees such as Hussein Ismail, Darren Bellman, Charlotte Goldsmith, Amy Kenney, Julia Goldsmith, Andy Maycock, Chris Lovell, Emma Hibbitt, Charlotte Lovell, Alison Broughton and Martin Broughton.
Despite the obstacles, including water crossings, mud pits, high climbs and the challenging weather conditions, the Spartans finished the course in just over two hours. They have so far raised over £1,000 for the Breast Cancer Care charity as part of the ‘Think Pink’ campaign.
Brad Goldsmith, Spartans Team Captain and Premier Paper Group Marketing Executive said, “it was a fantastic, well-organised race with an amazing atmosphere. The conditions on the day just helped to make the whole experience.
“The Lake was so cold it felt more like a burn than a freeze and the underwater section left your head feeling like it was being squeezed. The team did amazingly though, they worked hard, together and were resilient to the very end – we’re already planning our next one. On behalf of the team I would like to thank everyone who sponsored and supported us along the way.”
Other fundraisers included Premier’s coffee morning that was held at the Premier Minworth Head Office facilities. Run by Premier’s Luke MacGregor-Dignan, the day featured cakes and pastries, which had been made by Premier’s own bakers, Toni Huffen, Norma Rattigan and Heather Meakin, as well as friends and relatives of other Premier staff. In total the Coffee Morning managed to raise just over £150.
Breast Cancer Care pin badges, that were up for sale for £1 each, were available to buy from the sales branches and from all of the Premier staff. Premier staff managed to sell in total 5,000 of the badges, whilst at the same time donating an extra £1 to Breast Cancer Care for every badge sold. This brought the total raised to over £10,000.
Further amounts were raised from a product promotion on the MultiCopy range with £10 for every tone sold during October, given to Breast Cancer Care. Premier also provided all of the graphics and display items for the Breast Cancer Care show that took place on 2nd November at the Park Plaza Westminster hotel in London.