• Pentel launches summer marketing campaign

        • Pentel is preparing for a summer packed full of activity as it enters the latest stage of its marketing campaign. This follows a successful exam period during which Pentel partnered with social media influencers to help break the ‘eat, sleep, revise, repeat’ cycle, by providing motivational content, encouraging students to share their revision tips and techniques.

          In the run-up to the Back to School season, Pentel will focus on having fun, being creative and enjoying the summer months. The company’s wide range of Pentel Arts continues to grow and this summer Pentel has some exceptional deals to tempt both students and parents alike. Providing inspirational posts and ‘how to’ videos, Pentel’s aim is to help people discover new hobbies and in-turn drive sales across the range. 

          As the summer unfolds fans will see a constant stream of activity across social media including competitions, engaging content and further influencers reviewing the Pentel Arts range and bring to life #StylishStationery and #CreativeInspirations.

          Pentel’s challenge this summer is to encourage young people, craft enthusiasts or leisure artists to try Pentel Arts products and ‘Discover Your Best’. Pentel will also be inviting fans to test and review Pentel Arts products over the coming months, looking for honest reviews and examples of their creations. There will be an opportunity for 100 artists, crafters or creative enthusiasts to take part and win a selection of Pentel Arts products. EnerGel samples will also be included in goodie bags as part of student sampling activity across colleges and universities throughout the summer. 

          The peak of the campaign will take place during July and August where an audience of 16-24-year-olds will be targeted in cinemas across the UK and Ireland with a 30-second commercial. Appearing before summer blockbusters such as: ‘The Lion King’ and X-Men: Dark Phoenix, the infamous ‘blue people’ make their return, demonstrating the quick-drying, non-smudge properties of EnerGel ink in their own humorous, memorable way. 

          Pentel Marketing Manager, Wendy Vickery, says, “Back to School is just around the corner but we want students to have fun this summer before they start thinking about the new term. Involving students in our social media activity is an important part of our campaign. Getting our products into their hands and giving them the opportunity to review them further demonstrates the credibility of our products. And as the new term approaches, we will continue to generate awareness of EnerGel and provide continued support for our trade customers with strong promotions and marketing activity to generate consumer demand.”

          Pentel’s campaign will reach over 4.3 million students and young people throughout the summer and into the new term.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Maped Helix launches Merlin promotion for Back to School

          Maped Helix launches Merlin promotion for Back to School

          Friday 14th Jun 2019
          All set to make the Back To School season go smoothly, Maped Helix is gearing up for its busiest time of the year with its trusted range, stand out prices and promotional support for its broad range of retailer customers across the UK. Maped Helix h...Read More...
          Winners revealed for 2019 Stationery Awards

          Winners revealed for 2019 Stationery Awards

          Thursday 2nd May 2019
          The Stationery Awards are in their eighth year, but this year was a first for two new categories recognising Retailer and Designer contributions to the stationery industry. The winners for this year’s Awards, which aim to recognise and benchma...Read More...
          Avery announces partnership with FusionPlus Data

          Avery announces partnership with FusionPlus Data

          Wednesday 1st May 2019
          Avery has announced its new partnership agreement with FusionPlus Data. Following major product content updates, including new imagery and selling points, working with FusionPlus Data will ensure that this and future enriched content, along with Fusi...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue