OKI Europe Ltd is targeting creative businesses and print houses with the launch of its Pro6410 NeonColor printer and introduction of white toner technology, to its Pro Series range of Graphic Arts printers.
Targeted businesses can use the new printer to create fluorescent effects on either light or dark backgrounds, with the option of using OKI’s neon white toner as a security mark, only revealed when checked under UV black light. The printer also opens up new revenue options such as personalisation, packaging and proofing, point-of-sale and in-store signage and education.
Dave Willcox, product marketing manager, OKI Europe said, “these new printers will unleash the full creative and commercial potential of print houses and graphic arts businesses. The Pro6410 NeonColor is another OKI first, electrifying conventional graphics with bursts of high-voltage, fluorescent colour on almost any medium.”
(L-R) Pro7411WT and Pro9420WT printers
Alongside the Pro6410 NeonColor, OKI Europe has also introduced its white toner technology to its Pro Series graphic arts printers with the launch of the Pro7411WT and Pro9420WT printers.
Aiming to replace expensive production equipment, the finish achieved by the new technology means deep, solid whites can be delivered on to a variety of coloured media or printed over other colours to create transfers for use on dark backgrounds.
Dave added, “at the same time, our Pro7411WT and Pro9420WT make OKI Europe’s highly innovative, award-winning white toner technology instantly accessible to a new range of businesses. This is part of OKI Europe’s continuous commitment to innovation that opens up new, practical, revenue-generating opportunities for customers.