• OKI introduces new range of colour printers designed for retailers

        • PRODUCTS NEWS:

          OKI Europe has announced a new colour portfolio to give retailers new solutions that will drive footfall into stores, boost revenue and increase average transaction value.

          Tetsuya Kuri, EMEA Vice President Marketing, OKI Europe Ltd said, “these innovative and affordable printers have been especially designed to help retailers meet all the fast-evolving challenges they face. From full-colour banners, flyers and signage to labels and vouchers, OKI’s new range of colour printers will meet every need, combining state-of-the-art print technology and software that will transform working processes and boost productivity.

          “The C542 and multifunction MC573, for example, bring smart printing to smaller premises for the first time, along with outstanding 1200 x 1200 dpi print quality and highly flexible media handling to enable all forms of printing to be carried out on-demand and in-house from one affordable device.”

          Key Features of the C542 and MC573

          Customisable 7” touch-screen

          OKI’s open platform sXP (smart Extendable Platform) enables connection to document management software SENDYS Explorer LITE and provides integration with third-party applications such as PaperCut and Drivve

          Compatible with AirPrint by Apple Inc

          Google Cloud Print 2.0 ready to facilitate printing while working remotely and Wireless Direct

          Gigabit Ethernet is standard for transfer of large colour files

          The new portfolio’s C823/C833/C843 printers also look to meet the need in larger stores for high-volume, high colour printing of marketing materials from brochures to banners. The A3 printers combine a small footprint with high capacity consumables, and the ability to cope with back-office printing requirements. They are additionally, packed with security features such as Private Print and Optional Card Release to help keep confidential documents safe.

          Tetsuya added, “we are providing complete solutions that build on our long experience of working with major retailers and recognise that today there are multiple pressures, from increased customer expectations to the need for rapid production of high-quality display materials while keeping a lid on costs.

          “Fast and efficient printing, incredible new functionality and streamlined, integrated workflows are now available to every retailer, thanks to OKI’s pioneering colour printing solutions.”

          For further information please visit www.okieurope.com.

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