• OKI Europe to reveal benefits of transfer media at FESPA

        • OKI Europe Ltd is calling on all commercial print businesses to join them at FESPA 2017, on 8th – 12th May in Hamburg, Germany. In particular, businesses looking to open up new revenue streams without excessive investment costs, or a long-drawn out implementation schedule, should expect to benefit from OKI’s presence.

          The advantages of transfer media garment and product decoration, over alternate methods such as screen printing, direct-to-garment and sublimation, will be one of the key topics of discussion at the stand. OKI will be demonstrating the simplicity of operation, and low capital purchase and running costs. OKI’s solution also dispenses with the additional costs associated with alternate methods of production such as pre-treatment and drying booths, ongoing inkjet maintenance or the time consuming production of silk screens.

          Dave Willcox, Product Marketing Manager, OKI Europe Ltd. said, “unlike screen printing or direct to garment, transfer media printing requires no pre-treatment or additional drying equipment making it the best choice when printing short run on-demand to tight timescales. In fact, it’s viable to print a minimum order of one while the customer waits, compared to a minimum order quantity of around 200 pieces when screen printing. So, for short runs the choice becomes simple.”

          At the show, visitors will be able to see the capabilities of OKI’s devices with a range of finished printed garments and other creative merchandise from cotton and man-made synthetic fabrics to glass, metal, acrylic and even wood. The finished products look to show businesses that they can produce short run personalisation, cost effectively removing all the barriers to digital garment and product decoration.

          Visitors will also be treated to a showcase of other solutions from OKI including the Pro 6410 NeonColor and Pro7411 WT. OKI will also be unveiling a new addition to its white toner range, exclusively at FESPA this year. In addition to the White Toner and Neon Toner range, OKI will also be showcasing its 5 colour portfolio. A further highlight will be the ColorPainter family of large format printers that deliver outstanding output on a range of media for indoor and outdoor use.

          For further information, visit www.okieurope.com/events

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