Office Power has launched a brand new CRM solution with a mixture of proactive and reactive marketing tools, that aim to help dealers identify and capture new growth opportunities.
The bespoke system, which is exclusive to Office Power dealers, groups their customers into segments based on size and measures and compares KPIs across the entire EO Group customer database, anonymously setting performance benchmarks. This data is then used to generate ‘healthcare’ dashboards at customer level, using infographics to present a quick assessment of each customer performance, highlighting remedial or opportunity based actions.
Simon Drakeford, CEO, Office Power added, “the Power Portal has been allowing dealers to run their entire business from one powerful, seamlessly integrated system for the last three years. The new CRM technology takes thing to a whole new level by giving everyone in the business access to powerful data to help identify and maximise opportunities for growth.”
The new solution allows Office Power partners to get a view of their customers’ gross margin, average order size, average time between orders, mix and revenue trends when benchmarked against customers of similar size and profile across the industry. The functionality is completely bespoke having being designed alongside dealers, meaning there is no comparison product in the market.
The CRM technology further allows dealers to feel confident in controlling a large customer base and use data to drive a contact strategy that focuses on the right time to contact customers. By bubbling actions and alerts to the dealer dashboards, ‘daily task lists’ are created that provide dealers with the tools they need to fuel marketing campaigns, outbound calling lists and sales agent activity plans, ensuring Office Power dealers retain profitable customers and build on new opportunities.
The new dashboards at dealer and sales agent level also help dealers to set performance targets across a number of key KPI’s and manage the performance of their business with greater visibility.