• Office Friendly upgrades on its marketing software with Maxemail+

        • Members of the dealer group will be pleased to hear that the original Maxemail has now been upgraded with a plus to allow for marketing automation.

          The new technology will allow users to build, schedule and track marketing campaigns as well as adding a host of new features.

          Steve Harrop, MD of Office Friendly, said, “the changing dynamics of the office products marketplace means using technology-based marketing is key if resellers want to stand the best chance of competing with the multinationals on a more level playing field.”

          Dealers can now create mobile-friendly templates for newsletters, promotional emails, and e-commerce campaigns that are targeted to specific customers based on location and activity. Getting feedback on campaigns will also prove to be easier with users being automatically updated with the ability to use the data to further target customers.

          Steve adds, “Maxemail+ is a game-changing product that combines all the necessary marketing tools from email and social media to data analysis.”

          Staff at the non-profit organisation will be on hand to help companies with the upgrade as well as providing training and phone support.

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