• Office Friendly unveils supplier strategy for 2017

        • Office Friendly has presented its new technology-driven strategy to more than 50 industry suppliers at VOW Europe’s distribution headquarters in Lutterworth.

          Managing Director, Julie Hawley, opened by demonstrating how the business model is adapting to the changing industry by enabling members to branch out into new niche areas. Focus then shifted onto how Office Friendly can build on its growth in member numbers, increased sales and diversification. Marketing Director, Katie Metcalfe, explained, how integrated technology will lead the way by bringing the elements of modern marketing together.

          Office Friendly is currently developing specialist marketing skills with its in-house marketing team, KascAid. Earlier this month, the company announced the integration of back office systems with its email platform, Maxemail+. Office Friendly is also working with Fusion+ Data to develop ecommerce sites that showcase innovative products ranges and services.

          Sales Director, Keeley Shepherd, explained how these developments fitted in with Office Friendly’s sales and business development department.

          She said, “training days, market analysis and business planning is central to the work we do with dealers. It’s so exciting to see how all our developments are coming together. And, more than anything, it’s great to see how this success is shared with all the suppliers, partners and members that choose to work with Office Friendly.” 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Office Power awarded Stationers’ Company Warrant for third consecutive year

          Office Power awarded Stationers’ Company Warrant for third consecutive year

          Thursday 11th Oct 2018
          Office Power has been presented with a Stationers’ Company Warrant for its technology and support services for the third consecutive year. The company was initially awarded the warrant in 2016 after the judges were impressed with the way they s...Read More...
          Office Club 2019 conference date announced

          Office Club 2019 conference date announced

          Wednesday 10th Oct 2018
          The Office Club annual conference will take place on 14-15th June next year at the Crowne Plaza Hotel in Stratford-upon-Avon. Toby Robins, Office Club CEO said, “following the huge success and positive feedback from this year we have chos...Read More...
          Nectere listed in FT report as a top 100 UK company

          Nectere listed in FT report as a top 100 UK company

          Wednesday 10th Oct 2018
          Nectere has been announced as one of the Financial Times’ top 100 UK companies listed in the FT Future 100 report. The Leap have worked with the Financial Times to list high-growth businesses that are shaping the future of their industry and co...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue