• Office Friendly extends Van-Tastic promotion to 2021

        • Due to current market conditions, Office Friendly has announced its intention to extend its Van-Tastic incentive until Autumn 2021.  

          The decision was made to give the incentive’s nine sponsors 3M, ACCO, Antalis, BIC, BiSilque, Brother, Fellowes Office Friendly and VOW Wholesale a further 12 months exposure of this exclusive incentive.   

          Sara Diggle, Head of SMB Laser Business Unit at Brother said, “the Office Friendly Van-Tastic incentive has provided Brother with a platform to have a deeper engagement with their dealers. We have seen the level of motivation to receive reward tickets grow since launch, which has enabled us to be front of mind when considering print across the membership.”

          Created in 2018, the Van-Tastic incentive sees Office Friendly members compete to gather tickets and be counted in a prize draw to win one of several prizes, including an electric van for their fleet.  

          As with previous years, the 2021 incentive will see Office Friendly dealers earn tickets by engaging with participating sponsors, boosting sales and holding blitz days and running marketing campaigns; the more tickets a dealer earns, the more they increase their chances of winning a new electric van to add to their fleet. 

          The sponsors have already kicked off the fresh activity by hosting exclusive training webinars to focus sales teams on opportunities as people migrate ‘Back to Business’ including those on long term work from home. Participating sponsors have also supplied huge amounts of content on the new and refreshed Pioneer learning platform to add more value to the membership. Content includes live and recorded webinars, promotional marketing material and sales tools. 

          The Van-Tastic initiative has been well received by suppliers and dealers alike and was shortlisted for both Initiative of the Year at 2019’s BOSS Awards and for Marketing Campaign of the Year at the 2020 EOPA Awards.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Integra announce new conference date and new venue

          Integra announce new conference date and new venue

          Tuesday 11th Aug 2020
          Integra is pleased to confirm it has successfully rescheduled its National Conference and confirmed an exciting new venue for the occasion. Integra’s conference was due to be held on 19th November 2020 but due to the impact and uncertainty of ...Read More...
          Superstat hosts key supplier meeting

          Superstat hosts key supplier meeting

          Thursday 6th Aug 2020
          Superstat hosted an online meeting for its key suppliers, manufacturers and brand owners on 4th August to update them on its plans for the future. 62 suppliers attended the meeting that explained the changes at Superstat over the last few month...Read More...
          Office Friendly bringing order to chaos

          Office Friendly bringing order to chaos

          Friday 17th Jul 2020
          Taking time to draw breath after the UK’s initial wave of panic and chaos brought about by Covid-19 Office Friendly gathered its key suppliers and members together for a virtual update of progress so far. With around 150 participants including...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue