• Office Depot Europe unveils new Viking website

        • Office Depot has invested in new technology to launch a new UK website for Viking, providing businesses with a more efficient and effective user experience.

          The new home for office products boasts a cleaner appearance and is compatible across all devices, including smartphones, tablets and desktops. Visitors can take advantage of a more detailed search function which includes filter menus, product identification and personal shopping lists, while Nectar Business points available for UK customers. 

          Developed using SAP Commerce Cloud’s eCommerce platform, the significant investment will ensure Viking’s 1.2 million small and medium-sized customers will be able to find everything they need for their offices. Supported by its parent company, AURELIUS, Office Depot Europe is significantly investing in eCommerce across its businesses and initial findings show positive trends in orders, conversion rates and average order value, to name a few.

          Ralf Hensen, Sr Director eCommerce Sales & Operation at Office Depot Europe said, “regardless of how our customers choose to buy our products and services, we continually strive to offer all our customers improved ways of engaging with us. The new website enables our customers easy access to the workplace solutions they are looking for.

          “I’m delighted about the positive impact the new eCommerce platform for Viking in the UK is having on our customer experience. Visitors are benefiting from our speedy and easily accessible ordering system, making the process much simpler.”

          Cameron Black, Director Digital Engineering added, “our partnership with SAP has enabled us to rapidly innovate our eCommerce sites utilising its Commerce Cloud. The technology allows us to rapidly deliver additional value to our customers by continuously improving their experiences when shopping with us in a modern agile way. The rollout of this single coding system across all our sites provides us with a stable platform to efficiently deliver our eCommerce Strategy and the technology of the future.” 

          The new website can be found at https://www.viking-direct.co.uk/en/. To find out more about Office Depot Europe, please visit www.officedepot.eu 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • LaunchPad London 2019 opens for entries

          LaunchPad London 2019 opens for entries

          Friday 14th Dec 2018
          Run for the first time by the London Stationery Show in April 2017, the LaunchPad is an annual competition to find and support individuals and companies in their efforts to break into the stationery industry. The initiative has so far showcased...Read More...
          ACCO UK named Supplier of the Year by VOW

          ACCO UK named Supplier of the Year by VOW

          Friday 14th Dec 2018
          ACCO UK was named Supplier of the Year as part of the VOW Venture Awards. The award recognises ACCO’s continued focus on innovation in its product ranges, as well as its proactive support with promotional activity and its delivery of exception...Read More...
          Pinnacle presents cheque to family bereavement charity

          Pinnacle presents cheque to family bereavement charity

          Friday 14th Dec 2018
          The Pinnacle Group, a Cardiff-based Managed Print and Software Solutions business, presents a cheque for £5,000 to 2 Wish Upon A Star following a year of fundraising events for its chosen 2018 charity. Pinnacle hosted an array of charity event...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue