Both manufacturers and retailers have made a successful start to the new business season at the Christmasworld, Paperworld and Creativeworld consumer-goods fairs, as well as at Floradecora, the floral market place. A total of 3,023 exhibitors from 69 countries (2017: 2,920 exhibitors from 63 countries) presented their latest festive and seasonal decorations, fresh flowers and plants, paper, office supplies and stationery, and hobby, art and craft supplies to the national and international trade.
Altogether, around 87,000 visitors from 162 countries (2017: 85,448), an increase of two per cent, made their way to Frankfurt to discover trends and top themes to boost their business in the future. After Germany, the top European visitor nations were Italy, France, the Netherlands, the United Kingdom and Poland. Particularly large increases were registered from the USA, Brazil, Russia, China and Turkey.
Detlef Braun, Member of the Executive Board of Messe Frankfurt said, “stimulated by a good economic climate, five intensive days at the consumer-goods fairs ended with full order books, new business impulses and a great atmosphere. The further increase in exhibitor and visitor numbers confirmed that the relevant segments of the world’s consumer-goods markets are at home in Frankfurt am Main. Our consumer-goods fairs are distinguished by a very high level of internationality, which rose from 62 to 65 per cent on the visitor side and to 82 percent on the exhibitor side.”
All sales channels, from the classic retail trade, the wholesale trade and the import/export trades to the mail-order and online trades, were represented. Numerous exhibitors emphasised the high visitor standard with many purchasing decision makers, three quarters of whom were executives or come from the top managerial echelon.
Beth Wright, Chief Commercial Officer, Bi-Silque said, “Paperworld is the European trade fair we use to find new target groups and make new contacts, and to present our latest products to our best customers.”
The positive feedback also showed that the shows at Frankfurt is also a great business platform for the exchange of ideas and information. Talking about Paperworld, Thomas Grothkopp, German Home and Office Association said, “it offers not only a huge spectrum of different products but also a high degree of internationality. This is rounded off by events and special shows, especially the Future Office exhibition, which increases awareness of health at work and is thus a source of inspiration for the whole sector.”
In the poll of visitors, over 90 percent of trade visitors said they were very pleased with the spectrum of products and manufacturers, as well as with the fairs themselves. This year’s consumer-goods fairs were dominated by botany, plants, leaves, cacti and beetles are trending, as reflected by a host of high-grade designs and materials, especially in dark blue and green with gold accents.
At Paperworld, this trend was to be seen decorating notebooks, files and accessories for the private workplace. The top theme in the field of commercial office supplies is health for body and soul, and was vividly explained via products and lectures at the ‘Future Office’ special show.
As in recent years, next year’s consumer-goods fairs will be held around the last Saturday in January: Paperworld and Creativeworld: 26th to 29th January 2019.