• Midwich signs exclusive UK and EIRE deal with Samsung Interactive

        • Midwich has announced that it will be exclusively distributing a range of Samsung E-board Interactive products as of January 2017. The AV distributor will be managing the full E-board Interactive portfolio consisting of Samsung Displays 32” and above; Samsung’s offering for education; as well as new Interactive products for corporate and retail environments being launched during 2017.

          The new partnership complements and extends Midwich’s existing touch screen options for reseller partners. Samsung has a strong presence in the UK and EIRE, and its products align to many different vertical markets from education to corporate, where there is shifting demand from standard LFD to ILFD.

          Thomas Brittain, Head of Display Channel Sales at Samsung Electronics said, “it is great to partner with Midwich on such a strategic category for Samsung UK. This addition enhances the full display range already provided by the Midwich Group and gives Samsung real focus in this area. We are particularly excited to work with the dedicated interactive sales team in situ and grow this category for both Midwich and Samsung in 2017.”

          To support its resellers further, Midwich is preparing to recruit dedicated Samsung Interactive Support to ensure that Midwich expertise and customer service remains unparalleled.

          Lloyd Platt, Senior Product Manager for Samsung Commercial Displays at Midwich added, “Midwich and Samsung already have a strong relationship across various technologies and our value added business model has supported our resellers and system integrators with Samsung large format displays from digital signage solutions to multiple verticals including education, retail and transport. We have technical specialists with the right expertise, and now it’s natural that we now take Samsung’s Interactive products to market.”

          For more information, please contact your dedicated specialist: Chris Bloxsome Samsung Commercial AV Specialist, 01379 649236 and Claire Coogan, Interactive Business Development Manager, 07872 375 937

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