Midwich has made a further commitment to the audio industry by partnering with British audio brand, Orbitsound. From July 2017, Midwich will be distributing Orbitsound’s product range, accelerating the penetration of simple audio solutions to commercial verticals including corporate, education and hospitality within the UK.
The new distribution deal comes as Orbitsound enters a new phase in its 10-year history with the recent launch of the all-in-one audio solution, ONE P70. Originally designed for a classroom, the ONE P70 quickly became a one hit wonder with consumers due to the simplicity of the product. The ONE P70 has many purposes and can be used it multiple settings.
Delivering audio through unique, patented Airsound technology, Orbitsound products pursue founder and audio technician Ted Fletcher’s original aim to ‘improve audio enjoyment’, whilst providing ‘superior sound that can be enjoyed by all’. Orbitsound’s 5 core values of being understated, British, simple elegant, intelligent and unpretentious lay at the very heart of the Orbitsound’s brand which has expanded within the UK and New Zealand.
Mark Flesher Consumer AV Business Manager at Midwich said, “we’re delighted to be adding British audio brand Orbitsound to our line-up. Don’t think feature rich products. Think compact, stylish and extremely powerful sound bars that deliver excellent sound. The patented technology from Orbitsound, the look and feel of the products and the competitive price points helps to fill an important gap in the market. The partnership was an obvious choice for us and our customer base and I’m excited to see the products take-off."
Already established, Midwich will now continue to drive the brand onwards and upwards through delivery to commercial sectors including boutiques, schools, hotels and small businesses. Midwich will be responsible for the distribution of the Bar A70 and ONE P70 models with scope to take on any new relevant products.
Richard Williams, Managing Director of Operations at Orbitsound added, “we are joining Midwich UK at an incredibly exciting time. Orbitsound is at the forefront of innovation, bringing Airsound technology to the Consumer technology market. Midwich have proven themselves to be an industry leader in their market and we look forward to ushering in a new era in the UK through this relationship and our product offering. We feel we have a distributor that understands our target and discerning audience, and will help us reach markets and customers we haven’t been able to in the past. We are confident that this new partnership will help our journey towards becoming a significant audio technology brand.”