Major promotional push by Pilot Pen
Pilot Pen UK is set to embark on its biggest ever fully integrated marketing campaign to build awareness and drive sales of its FriXion Clicker, the pen that lets you write, erase (FriXion It), then rewrite.
The multi-channel advertising campaign will begin mid-September 2013 and will run for approximately five weeks. The campaign has been developed to reinforce the No.1 position of Pilot FriXion in the UK rollerball market, with nationwide advertising across TV and 'catch-up' channels, cinema and digital screens throughout the London Underground.
To coincide with the advertising campaign, Pilot Pen is distributing an unprecedented 100,000 samples of the FriXion Clicker to named business consumers across the UK.
Stuart Barker, Marketing Manager at Pilot, says: "We are very excited and proud to be investing so heavily in building awareness and sales of the FriXion brand and in particular the latest addition to the range, the FriXion Clicker. We are confident this far-reaching and innovative campaign will deliver notable sales uplift and strengthen our already market leading position."
The campaign follows on from the launch of a new website dedicated to the Pilot FriXion (www.pilot-frixion.eu) and the success Pilot has already had with its recent social media campaign which has seen their number of Facebook fans grow by over 25,000 in the last quarter alone!