Site Logo

Major promotional push by Pilot Pen

Major promotional push by Pilot Pen

 

Pilot Pen UK is set to embark on its biggest ever fully integrated marketing campaign to build awareness and drive sales of its FriXion Clicker, the pen that lets you write, erase (FriXion It), then rewrite.

The multi-channel advertising campaign will begin mid-September 2013 and will run for approximately five weeks. The campaign has been developed to reinforce the No.1 position of Pilot FriXion in the UK rollerball market, with nationwide advertising across TV and 'catch-up' channels, cinema and digital screens throughout the London Underground.

To coincide with the advertising campaign, Pilot Pen is distributing an unprecedented 100,000 samples of the FriXion Clicker to named business consumers across the UK.

Stuart Barker, Marketing Manager at Pilot, says: "We are very excited and proud to be investing so heavily in building awareness and sales of the FriXion brand and in particular the latest addition to the range, the FriXion Clicker. We are confident this far-reaching and innovative campaign will deliver notable sales uplift and strengthen our already market leading position."

The campaign follows on from the launch of a new website dedicated to the Pilot FriXion (www.pilot-frixion.eu) and the success Pilot has already had with its recent social media campaign which has seen their number of Facebook fans grow by over 25,000 in the last quarter alone!

 

 

More News
1 month ago
How to build trust in the workplace
Business specialists at TelephoneSystems.Cloud have named five ways to build a trusting relationship among employees and senior staff members.
1 month ago
Telehouse powers up Transatel’s connected car services with partnership
Telehouse has partnered with global cellular connectivity solutions provider, Transatel (a subsidiary of NTT DATA) to strengthen the digital infrastructure for Transatel’s expanding connected car business.
1 month ago
New checklist to help small businesses avoid cyber-attacks
Compliance experts, Skillcast is warning small businesses of significant fines and risks that would be devastating if they don’t protect themselves from cyber-attacks.
1 month ago
Sophos expands with new Partner Care offering
Sophos, experts in innovating and delivering cybersecurity as a service, is expanding its commitment to the channel with the addition of Partner Care, a new offering in its partner program that features a team of Sophos experts who handle non-sales related questions and operational support.
1 month ago
SailPoint launches MSP programme for Identity Security Cloud
SailPoint Technologies, experts in unified identity security for enterprises, has launched a Managed Service Provider (MSP) offering that gives select partners the ability to deliver and manage SailPoint Identity Security Cloud for customers around the world.
1 month ago
Guardpack invest in market expansion with new appointment
Wet wipe and sachet manufacturer, Guardpack, has appointed James Tucker as General Manager. James will be responsible for leading market expansion and new R&D initiatives.
1 month ago
TD SYNNEX extends OpenMPS support to Epson Workforce A3 series
TD SYNNEX has integrated the Epson Workforce Enterprise series of A3 copiers and printers into its OpenMPS-managed print service.
1 month ago
Over 2/3 IT security decision-makers to increase cybersecurity budgets
Infosecurity Europe has announced findings from research into the cybersecurity budgets of organisations, with 69 per cent of surveyed IT decision-makers citing that they have seen, or will see, their cybersecurity budgets increase between 10-100 per cent in 2024.
1 month ago
Evolve IP welcomes new reseller partner
Unified communications service provider, Evolve IP, has added a new name to its reseller recruitment drive.
1 month ago
Vectra AI and Gigamon announce new OEM partnership
Vectra AI, experts in hybrid attack detection, investigation, and response, and Gigamon, a deep observability company, have announced a new OEM partnership to deliver intelligent extended detection and response (XDR) across hybrid cloud environments.

Login / Sign up

xxx