Lexmark International has announced the launch of its new 4-Year Guarantee SMB Line, a dedicated range of printers available exclusively through Lexmark’s channel partners in EMEA.
The new range has been optimised to address the needs of SMB customers and will be supported by attractive benefits for Lexmark dealers through the Distribution Bundle Programme. This offer provides further benefits in terms of pricing and margin allocation and helps optimise stock inventory and cash flow management.
Lexmark’s 4-Year Guarantee SMB Line features 23 laser printers, ranging from entry-level monochrome and colour printers to workgroup devices and MFPs. Launching these printers through Lexmark’s dealer network brings enterprise level networking, security and reliability features to the SMB sector at competitive price points.
Martin Fairman, UK and Ireland channel and SMB sales director of Lexmark said, “as a global leader in innovative imaging solutions and technologies, Lexmark is committed to supporting its loyal channel partners by ensuring they always have the right mix of competitively priced products to offer to their customers.
“We are always looking for new ways to innovate to make it easier for our valued partners to be successful in offering the right solutions to their customers. The new 4-Year Guarantee SMB Line product range addresses small and media business customers with a dedicated and attractive hardware and supplies offering, which allow our partners to really compete and succeed.”
A new 4-year guarantee is included across all of the printers in the range and is designed to provide SMB customers a real incentive for purchase as it gives business owners the peace of mind of knowing that their support needs are covered.
Channel partners participating in Lexmark Connect Partner Programme have access to a wide range of benefits enabling them to deliver added value, enhancing their ability to win new customers while expanding their share of wallet within existing ones.
The 4-Year Guarantee SMB Line is immediately available for distributors and resellers.