KYOCERA Document Solutions has launched a campaign to educate customers and partners on the risks incurred by buying counterfeit consumables.
The move comes as KYOCERA reveals that it has seized fraudulent goods worth in excess €5m since April, the beginning of its financial year. This points to a concerning rise in the scale of the problem, with the previous financial year having seen the seizure of more than 100,000 units, worth in excess of €10m.
Jonathon Robbins Consumables & Spares Sales Manager of KYOCERA Document Solutions UK said, “counterfeit imaging supplies are often dangerous, environmentally unfriendly and cheat consumers of the quality they are entitled to expect from branded consumables. It’s time to take the fight to the criminals, and stand up for resellers and businesses who are being duped into buying sub-standard products, often in good faith, by increasingly organised criminals.”
Non-genuine toner or ink can damage good-quality printing products and therefore increase the total cost of ownership of the device. As well as risking a void to the manufacturer’s warranty, customers can expect that the wrong toner and inkjet cartridges will produce a range of common issues, such as streaky grey backgrounds, drop off, uneven print quality and ghosting on the page.
Robbins continued, “we’re asking businesses to only buy from an approved KYOCERA consumables partner. Counterfeit products are increasingly hard to spot, so we would recommend resellers and customers are suspicious of consumables that do not have KYOCERA labelling or an unrealistically low price. If in doubt, our team is available to answer any questions or verify suspect products.”
KYOCERA is an active member of the Imaging Consumables Coalition of Europe, Middle East and Africa (ICCE), a non-profit making association formed as a direct response to the increase in counterfeit imaging consumables across the region.