Konica Minolta sponsors CNN Heroes
From July to December 2013, Konica Minolta will be the company sponsor for the 'CNN Heroes' project by CNN. Now in its seventh year, CNN Heroes sheds light on everyday heroes who have done extraordinary things, in fields such as the environment and human rights. The project aims to demonstrate how the individual can make a difference to society.
Konica Minolta's vision is to become 'a company both supported and relied upon throughout the world' One of its major initiatives is global environmental protection. It has established a long-term environmental plan called 'Vision 2050'. It wants to reduce CO2 emissions throughout the product life cycle by 80 per cent by 2050, compared to 2005 levels.
The company's 'Three Green Activities': Green Products Certification System; Green Factory Certification System and Green Marketing Activities, play an important role in reducing its environmental impact.