REY, an office paper brand made by International Paper, has undergone a major rebranding as part of the brand’s ambition to inspire positive interactions between people, their communities and the planet.
With a refreshed logo, the launch campaign will reposition the REY brand as ‘the conscious choice.’ Emphasising values such as commitment to sustainable innovation, environmental stewardship, and community involvement, the new REY approach has been designed to respond to the way end-users, think, research and buy. By focusing on these key factors, International Paper aims to build trust and brand recognition of the REY name and establish it as an even stronger player in the office papers segment.
The raw materials of the papers are 100 per cent sourced from sustainably managed forests, offering customers an environmentally responsible product. All REY paper sold in Europe also has credible, internationally recognised certifications, including FSC, PEFC and the EU Ecolabel.
The re-designed REY packaging will be available during the fourth quarter of 2019, and more prominently in 2020.