• International Paper’s REY reveals rebrand

        • REY, an office paper brand made by International Paper, has undergone a major rebranding as part of the brand’s ambition to inspire positive interactions between people, their communities and the planet.

          With a refreshed logo, the launch campaign will reposition the REY brand as ‘the conscious choice.’ Emphasising values such as commitment to sustainable innovation, environmental stewardship, and community involvement, the new REY approach has been designed to respond to the way end-users, think, research and buy. By focusing on these key factors, International Paper aims to build trust and brand recognition of the REY name and establish it as an even stronger player in the office papers segment.

          The raw materials of the papers are 100 per cent sourced from sustainably managed forests, offering customers an environmentally responsible product. All REY paper sold in Europe also has credible, internationally recognised certifications, including FSC, PEFC and the EU Ecolabel.

          The re-designed REY packaging will be available during the fourth quarter of 2019, and more prominently in 2020.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • International Paper’s Pink Ream campaign to continue support

          International Paper’s Pink Ream campaign to continue support

          Wednesday 2nd Oct 2019
          International Paper has announced the continuation of its Pink Ream campaign in Europe in support of programmes to help save lives from breast cancer. International Paper will also maintain its collaboration with Think Pink Europe, which br...Read More...
          Premier Paper introduces DigiTuff synthetic media

          Premier Paper introduces DigiTuff synthetic media

          Friday 6th Sep 2019
          Promising to be the perfect match for all your durable applications, standing up to water, grease, weather and bleach, Premier Paper has added DigiTuff to its portfolio of digital print media. Available exclusively in the UK from Premier Paper, Digi...Read More...
          Japan Pulp & Paper acquires Premier Paper Group

          Japan Pulp & Paper acquires Premier Paper Group

          Friday 5th Jul 2019
          The beneficial interest in the entire share capital of RADMS Paper Limited, the holding company that owns the Premier Paper Group, has been acquired by Japan Pulp and Paper Company Limited on 5th July 2019. Japan Pulp and Paper Company Limited (JPP)...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue