International Paper has announced that it is collaborating with the Komen European Network (partner of Breast cancer organisation, Susan G Komen), to launch a specially created HP Office ‘Pink Ream’ in support of programmes to help save lives from breast cancer in Europe.
The HP Office ‘Pink Ream’ product will be available exclusively through Office Depot from June, and it will then be made available through all other distribution channels from mid-September and October, as October is the international month of breast cancer awareness. This will be through the retail outlets of Office Outlet, Spicers, Staples and Rymans.
A contribution of £0.10 from the sale of each HP Office ‘Pink Ream’ in Europe will be made to the Komen European Network during 2017, with a minimum guarantee of €100,000 being donated to the charity. Susan G Komen was founded by European non-profit groups who collaborate with the group to arrange The Race for the Cure events in Europe.
According to the Susan G. Komen Europe Network, their mission is to work collaboratively to reduce mortality from breast cancer and support women facing the disease. The Network focuses on: Breast health awareness and targeted education, Projects that identify and reduce barriers to care and services, and mission programs supporting women with breast cancer.
As part of a European agreement, all the funds donated by International Paper in Europe will stay in the region, and will be used to support and aid European programmes that are focused on breast cancer research, awareness, and prevention.
International Paper in the US currently donates annually to the breast cancer research and awareness campaign through the Susan G Komen organisation. International Paper has chosen to provide support for the breast cancer research awareness campaign, as the company believes all efforts to reduce the mortality rate from breast cancer, both local and globally, are equally important. International Paper therefore opted to support directly one organisation with the widest global reach coverage - Susan G Komen.