Integra has unveiled its new company name; Integra Business Solutions Ltd and new corporate identity, the company says further emphasising its commitment to remaining ahead of the game in a dynamically changing industry.
Integra’s new company name and identity is designed to better reflect the dealer group it has evolved into over the last 19 years. Integra has also refreshed the logos for its marketing divisions; Alliance, Aspire, COG, Gold and Directory, to bring them in line with the new corporate identity.
Aidan McDonough, Integra’s CEO, comments “We took the decision to revitalise the group’s identity following the repurchase of the business in October 2015 and announcement of a new co-operative model. This new representation of Integra underpins our core values and vision for a bright future with dynamic, progressive dealers.
The key focus for the business has always been to provide a highly relevant and valuable service for members. I would also like to take this opportunity of thanking our key partners; Antalis, Spicers, VOW and our preferred suppliers who work with us to further strengthen the independent dealer channel.”
Integra’s 2017 Marketing Programme is also being launched to members this week and features an increasing number of managed services and an extended range of collateral, both online and printed, to help dealers further promote their complete business solution.
Members coming along to Integra’s National Conference on 15th September at the East Midlands Conference Centre, will be able to view the 2017 programme and hear about Integra’s plans for 2017 which also sees the group celebrating its 20th Anniversary. Members wishing to attend the National Conference can book by calling 01633 653060 or by visiting www.integra-business.co.uk.
Integra’s new corporate identities and brand guidelines are available on request from the marketing department on 01633 653060.