• Integra & Office Brands form strategic alliance

        • Integra Office Solutions and Office Brands have announced the formation of a strategic alliance that will see both businesses working closely together to further strengthen their positions within the UK and Australian OP sector.

          The two groups are already closely aligned through their membership of BPGI which presents many benefits to both organisations from international procurement and buying power. UK dealer group, Integra, has 250 members whilst Australian independent office products group, Office Brands, has over 185 outlets.

          Aidan McDonough, Integra’s Managing Director said, “the organisations have many similarities and I look forward to working with Gavin and his team over the coming months and years to establish many new joint initiatives. BPGI was formed to promote the interests of its member groups and enhance the buying power of the independent office products dealer. This strategic alliance simply underlines the importance of us working together to protect the future interests of the independent dealer.”

          With combined purchasing and marketing, the groups will be looking closely at future initiatives that will bring benefits to both its members. The first project already underway is the signing of a licensing agreement enabling Office Brands to use registered trademark, Initiative Office Products, within Australia, which will potentially see the Initiative range becoming the groups new own brand in the future.

          Gavin Ward, CEO, Office Brands Ltd added, “the Initiative Office Products range is an exciting prospect for the group and one which we are currently pursuing. We have signed a 5-year licensing agreement with Integra which will allow us to use the Initiative registered trademark and which will give us access to an award winning own brand and a comprehensive marketing programme that will help our members achieve a point of difference within our crowded market.” 

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