• Integra launches Initiative Price Freeze

        • Integra has announced the ‘Stay Cool this Summer’ Initiative Price Freeze, exclusive to members, on all Initiative products including paper and envelopes, purchased via Antalis, Beta, Spicers and VOW.

          The Initiative product range features over 800 products with pricing benchmarked every quarter to ensure it remains 100 per cent competitive. This price freeze is designed to help Integra members retain and grow margins and gain sales with this office products range.

          Neil Basham, Integra’s Purchasing Director said, “the Initiative Price Freeze will have run for 9 of the last 12 months since the Brexit vote. It demonstrates our continued commitment to providing members with a competitively priced product range to help improve their sales and margins. Members also have the additional support of Integra’s comprehensive marketing programme that incorporates catalogues, digi-books and a consumer website featuring product information and ongoing end-user promotions.”

          For further information on the Initiative Price Freeze and the Initiative brand visit the Integra website www.integra-business.co.uk or contact the team at Integra on 01633 653000.

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