• Integra launches 2018 Marketing Programme

        • Integra Business Solutions has launched its 2018 Marketing Programme which focuses on how members can maximise sales within new or growing product and service categories. The programme looks at how this can be done by accessing a range of marketing tools together with business development, purchasing and marketing support. 

          Integra’s 2018 Marketing Programme includes Infuse Marketing Solutions, a selection of managed services available to members to help support their internal resources. Service include marketing plans, sales letters, telesales and Blitz days to email marketing, PR and Social Media. Throughout the 2018 programme, members will find a range of sales tools including digibooks and iBooks to name a few. With the additional support from an in-house creative team, Integra also provides members with bespoke creative from websites and corporate rebranding to direct mail and catalogue production. 

          Sian Haskell, Integra’s Director of Marketing said, “we are always trying to further improve our programme available to members with increased services and support. In 2017 we successfully extended our Education programme as an example of one key area of focus for members. We ran some successful workshops and provided sales collateral to really help members get ahead in Education. Following on from this, we aim to continue this approach in 2018 with further workshops within specific product categories to further support the marketing collateral available, to help members diversify and grow.

          “We will also be looking to further extend our existing Education, Furniture, Workwear and PPE programmes and plan to introduce additional categories such as Medical Supplies with the relevant support that is needed behind it.” 

          The Initiative range is a key part of Integra’s Marketing programme and is supported by a dedicated short range catalogue and iBook version, inclusion within all catalogues, direct mail and ecommerce content, promotional and sampling material together with email marketing and regular promotions. A Price Freeze is currently in place on all Initiative products until the end of September.

          The 2017 Integra Marketing programme is now available to members with online versions also available.

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