Integra Business Solutions is celebrating the 20th Anniversary of its own brand, Initiative with a host of promotions, running throughout 2018.
Launched in 1998, the Initiative office products range has grown significantly over the last 20 years, seeing end user sales in excess of £15m.
Special promotions for the year will include:
- In conjunction with Antalis, Integra is offering members the chance to win 1 of 6 places on a winter safari trip to the Arctic circle in March 2019. The lucky winners will be jetted off to Finland to tour the mill where Initiative paper is made. They will get the chance to participate in traditional Finnish pursuits such as skidoo safari and sauna.
- During the Autumn, Integra and Bi-Silque are also offering 8 members the chance to win an all-expenses paid trip to Porto as a reward for growing their sales. The 8 winning Integra members will visit Porto in April/May 2019 to tour the factory and taste vintage port on the banks of the Douro river.
- ‘Spring into Summer’ promotion - running until 30th June, it offers members the chance to earn additional rebates of up to 15 per cent when purchasing Initiative stationery, paper or envelopes through distribution partner, Antalis.
Neil Basham, Integra’s Purchasing Director said, “this 20th year Anniversary marks an important milestone for Integra as we look back on the success of the Initiative brand. To demonstrate our continued commitment to providing members with a competitively priced product range, we continuously benchmark pricing and throughout most of 2017 operated the ‘Initiative Price Freeze’. We feel it is important to offer stable pricing and on-going promotions to help members not only grow sales but also to increase their margins.”
The Initiative brand offers members a marketing support programme, including a dedicated Initiative catalogue, both printed and online, email and web content together with promotional products and product sampling. A consumer website, www.initiativeofficeproducts.co.uk, further promotes the brand and those members supporting Initiative.