• Integra announces Q4 Initiative promotions

        • Integra has announced promotions on its Initiative own range for Quarter 4, aiming to help members buy better and maximise profit margins.

          ‘Awesome Autumn’ is a promotion running up until 23rd December 2016, offering members the chance to earn additional rebates of up to 15 per cent when purchasing Initiative stationery, paper and envelopes through primary distribution partner, Antalis.

          In addition, in July Integra announced a ‘Price Freeze’ on all Initiative products. This has been extended to cover purchases up until the end of December 2016 via Antalis, Beta, Spicers, VOW as well as direct for bulk purchases.

          Neil Basham, Integra’s Purchasing Director said, “we benchmark Initiative pricing every quarter. This ensures the brand is 100 per cent competitive, generating excellent margins for members supporting their own private label. In the current climate of post-brexit price increases, we felt it was key to offer stable pricing our members could reply on. The additional price support and promotions currently available allow members to maintain or increase their margins and reward them for their ongoing support of Initiative.”

          The Initiative brand has over 800 products, supported by a comprehensive marketing programme which incorporates catalogues, digibooks and ecommerce support, together with a consumer website and ongoing promotions.

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