• Integra announces improved Initiative compatible pricing

        • Working closely with its supplier, Integra has announced more competitive pricing on its Initiative compatible toner range.

          This revised pricing, available with immediate effect, has been secured by Integra to ensure members can open up new accounts and improve margins on existing business.  

          The Initiative brand provides dealers with a fantastic opportunity to promote and sell a high-quality range that represents value for money but that can still achieve huge margins. 

          Initiative toners, exclusively available to Integra members, come with a 2-year warranty and are guaranteed patent protected. A sampling programme is also available to help members sell the range into its key accounts. 

          Bob Davies, Integra’s Commercial Director for EOS said, “we’re really pleased that our supplier has taken such a positive and proactive approach in working with us in order to respond to a rapidly changing market.  These new prices together with a comprehensive product range ensure that Initiative toners remain a competitive and realistic alternative brand for our dealers.”

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