With sport to be a highlight for 2020, Integra Business Solutions has announced details of its 2020 marketing campaign for own brand, Initiative.
The ‘Get Sporty with Initiative’ campaign asks members’ customers to celebrate sport and the many benefits it brings to the nation, by nominating a school, charity, community group or local organisation that could benefit from £400 of sports equipment. As a thank you for nominating, customers will also be entered into a prize draw to win a Fitbit Versa 2.
With access to free marketing support incorporating website and email collateral, social media and direct mail content, Integra members have the perfect opportunity to support and unite their local community.
Sian Haskell, Integra’s Director of Marketing said, “this campaign is a great opportunity for members to engage with and support their local communities. The Initiative brand plays an integral part in differentiating a member’s offering and this is a fantastic way to generate awareness whilst also helping to make positive change.”
Members buying Initiative will also benefit from special promotions during 2020. A ‘Winter Wonderland’ promotion will see five members winning places on a once in a lifetime winter safari trip to the Arctic circle, with Antalis in March 2020 by increasing their volume of purchases on Initiative Paper. One lucky member has already been awarded a ‘Golden Ticket’ which drawn and presented at Integra’s recent Focus 2019 National Conference.
In conjunction with Bi-Silque, Integra is also giving members the chance to win an all-expenses-paid trip to Portugal with sales of Initiative and Bi-Office Boards, Easels and Flipchart pads up until February 2020. The visit will include a behind the scenes tour of Bi-Silque’s factory and showroom in Esmoriz.