Integra Business Solutions Ltd has released details of its 2017 marketing campaign for own brand, Initiative. The ‘local community Initiative’ campaign asks members’ customers to ‘get into the community spirit’ by nominating a local community group, organisation or charity that could benefit from additional funding.
To nominate, customers will need to illustrate the difference some additional funds would make to their chosen community group, organisation or charity. Every quarter throughout 2017 a winning entry will be selected to win £500 funding. Customers nominating will also be entered into a prize draw to win £250 of Love2shop vouchers. Members will have access to free promotional support from website and email collateral to social media and direct mail.
Sian Haskell, Integra’s Director of Marketing said, “this campaign is the perfect opportunity for members to engage with and support their local communities. We will be actively promoting the ‘local community Initiative’ during 2017 to generate awareness of the campaign and the Initiative brand on behalf of members.”
Members purchasing Initiative are also benefiting from promotions running up until the end of the year. ‘Awesome Autumn’ gives members the chance of earning additional rebates of up to 15% when purchasing Initiative stationery, paper and envelopes through primary distribution partner, Antalis. A ‘Price Freeze’ meanwhile on all Initiative products via Antalis, Beta, Spicers, VOW as well as direct for bulk purchases ensures members can further improve their margins.
For further information about the 2017 Initiative campaign, members can visit www.integra-business.co.uk.