Integra Business Solutions have announced the winners of its recent competition launched to celebrate the licensing of Initiative as a trademark in Australia.
The competition announced back in May marked the formation of a strategic alliance and licensing agreement with Office Brands, Australia’s leading dealer group and fellow BPGI member, enabling them to use Initiative Office Products as its own brand in Australia.
Integra members were given the chance to win a total of £5,000 holiday vouchers when spending £1,000 or more on Initiative products via Antalis, Beta, Spicers or VOW during June and July.
The first prize of £3,000 went to Emerald Office with second prize of £1,500 being claimed by Office Plus and third prize of £500 going to Design Supply Limited.
Sian Haskell, Integra’s Director of Marketing says “There has never been a better time for members to take advantage of the Initiative range which currently has prices frozen via all channels and with further promotions to come this autumn. Regular benchmarking also ensures the prices remain competitive allowing members to generate increased margins.”
The company says that with over 800 products available and supported by a comprehensive, award winning marketing support programme, the Initiative brand continues to provide members with a unique selling proposition for its customers.
The new 2017 Initiative catalogue, exclusively available for members to order now, will be available in January with the additional option of a digital catalogue and free of charge iBook.
Members also have access to a rewards programme, ‘Indulge yourself with Initiative’, providing members with an additional incentive for purchasing products with points to be redeemed against a wide range of gifts.
For more information about the Initiative range visit www.integra-business.co.uk