To support exhibitors in the run-up to the fair, the team at Insights-X is releasing a selection of four online tutorials at www.insights-x.com, which will be made available from August.
The first tutorial focuses on strategic fair planning. It explains how to define objectives and mission statements and what to consider when planning and budgeting for an exhibition. The second video looks at visitor marketing, providing practical tips on invitation campaigns, marketing promotions and advertising opportunities at the stand and the exhibition center. The next video tutorial sheds light on how to follow-up new contacts and business opportunities after the fair. Exhibitors at Insights-X also learn why this step is so important. The three online tutorials are produced in cooperation with Munich-based service provider MEPLAN.
A fourth and final video contains important and concise details about this year’s Insights-X. It explains, for example, where exhibitors can park on site, what kind of advertising options are available from exhibition organiser Spielwarenmesse eG and when the stands have to be assembled and dismantled. The online tutorials are available both in English and German. They each have a duration of five to eight minutes and can be accessed through the website free of charge from 28th August.
Insights-X is scheduled to run at Nuremberg’s Exhibition Center from 5th-8th October.