As a result of the COVID-19 pandemic and its global impact, the sixth Insights-X will not be taking place in its usual format. Originally scheduled to open its doors from 14th to 16th October 2020, the event has been postponed until October 2021.
To bridge the gap, but not replace the physical event in Nuremberg, organiser Spielwarenmesse eG has a range of digital alternatives for exhibitors, trade visitors, buyers, and media representatives. Renowned exhibitors have already pledged to take part in next year’s Insights-X.
Ernst Kick, CEO Spielwarenmesse eG said, “it is with great regret that we are having to postpone Insights-X 2020, but it is most definitely the right decision. The health of our exhibitors and visitors has top priority. In our role as organiser, it is always our aim to create a personal experience for everyone. Under the current circumstances, this simply would not be feasible.
“Travel bans, social distancing and the economic situation of many participants make it difficult, if not impossible, to make plans at the present time. It is encouraging to see that major exhibitors and brands have already expressed an interest in appearing at Insights-X 2021: Exacompta, Hama, Staedtler, Faber-Castell, Schwan-Stabilo, Undercover and Duo Schreib & Spiel are just some of the names wanting to exhibit at the next expo.
“This is a huge show of confidence and a clear sign that the industry is continuing to place its trust in Insights-X.”
The team behind the event is currently working on a web-based offering that is specifically tailored to its target audience. The programme will help trade visitors and buyers stay tuned to the stationery market and forge new business contacts. The digital exhibitor and product search, for example, will be endowed with new functions whilst the presentations taking place at InsightsTalks will be staged as a series of webinars. Further details will be announced in the coming weeks and can also be found online at www.insights-x.com.
Ernst added, “extraordinary circumstances require forward-thinking solutions – solutions that allow us to use the time until Insights-X 2021 in the most effective way possible. However, what we are most looking forward to is meeting again in Nuremberg. After all, trade fairs are the shop window of many industries and, as we all know, industry thrives on personal business relationships.”