In a move to help young stationery firms gain a foothold in the marketplace, the team behind Insights-X has created the innovative NewcomerArea. This new feature enables start-ups to benefit from special terms and conditions, put in place by organiser Spielwarenmesse eG.
The fourth Insights-X, which opens its doors at Nuremberg’s Exhibition Center from 4th to 6th October 2018, has already attracted 258 company registrations. The NewcomerArea is located in the InsightsArena and gives up to 20 start-ups the opportunity to exhibit. The team at Insights-X is offering an all-round, carefree package, comprising of a stand with furnishings as well as a communal area, featuring a lounge for meetings with customers. The participating companies benefit from a comprehensive marketing package, including an unlimited number of free customer invitations, various marketing materials as well as entries in the Insights-X print and online media.
The NewcomerArea aims to provide start-ups with an affordable way to exhibit at the fair. As part of the Pavilion for Young German Companies which is integrated within the new area, the German Federal Ministry for Economic Affairs and Energy (BMWi) reimburses 60 percent of the costs borne by German enterprises for stand construction and rental. Companies based abroad will receive the same financial support but from the trade fair’s organiser Spielwarenmesse eG. The sponsorship is limited to one year. Companies wanting to present their innovations in the NewcomerArea have to meet certain criteria. To be eligible to take part and receive sponsorship, enterprises must have been trading for less than ten years, employ fewer than 50 members of staff and be operating under a specified turnover and profit ceiling. In addition, they must exhibit new developments in relation to products or processes, or significant improvements to existing products. The closing date for applications for the NewcomerArea is 30th June 2018. Further information can be found at www.insights-x.com/en/highlights/newcomerarea.