The fifth Insights-X, which opened its doors from 9th to 12th October welcomed 5,669 top trade visitors (up 3% on the year before) to the Exhibition Centre in Nuremberg from 85 countries to find inspiration for their stores.
321 exhibitors from 41 countries unveiled their latest trends and innovations from the office supplies, back-to-school and hobby sectors. Staged by participating companies and event organiser Spielwarenmesse eG, the established and extended promotional activities were warmly received by retailers and buyers.
Ernst Kick, CEO Spielwarenmesse eG said, “from the outset, our objective for Insights-X has been to create a high-quality event with a unique atmosphere. The solid result and the calibre of the visitors bear witness to the successful positioning of our fair for branded goods.”
The trade show saw 56 per cent of exhibitors and 43 per cent of visitors travelling to Nuremberg from abroad including Sachiko Kazashi, from the Japanese company Platinum Pen Co. who described Insights-X as ‘stylish’ and ‘discerning.’
Reputed companies and innovative start-ups reflected the diversity of this industry across six product groups: Writing Utensils and Equipment, Paper and Filing, Artistic and Creative, Desktop, Bags and Accessories, and Stationery and Gift Articles.
Well-known German companies such as Marabu and Jakob Maul and Swedish manufacturer NPA Nordiskt Papper were among the newcomers to the fair. Alongside the newcomers, around 70 companies exhibiting have been appearing at the fair without interruption since its earliest beginnings and were honoured with an award at the fifth event. Among them was Colibri System, which this year almost doubled the size of its exhibition stand.
The expo’s supporting programme is tailored to the visitors’ needs. The popular workshops and creative sessions in the InsightsArena attracted as much attention as the new format InsightsTalks. The adjacent PartnerLounge was exclusively available to 20 participating associations and buying groups, joined for the first time this year by TÜKID from Turkey. Likewise appearing at the stationery expo for the first time, German buying groups Prisma and Büroring, were able to take advantage of valuable synergies.
Ernst added, “Insights-X is committed to quality, which runs like a golden thread through our concept, a concept that will continue to be refined and expanded with energy and dynamism. As we do so, the interests of our exhibitors and visitors will be given top priority.”
Next year, Insights-X will take place from 14th to 17th October in Halls 10, 11 and 12 of Nuremberg Exhibition Centre.